GoDaddy shares why having a business website is crucial for growth

Many small businesses believe that a social media page is enough for an online presence. But at its Make a Different Future Webinar, domain registrar and web hosting company GoDaddy Inc., shared how having your own website and online store can help your business grow.

When it comes to the digital marketplace, it’s not enough for small businesses to only capture the attention of consumers; they need to connect them easily to a direct point of sale opportunity on their website. Channels like social media can get consumers to review products and services, but when it comes to purchasing, it can be helpful to drive them directly to the business’ own website and online store.

Small business owners who have taken the leap in creating their own business website, acknowledge capturing the attention of customers and more easily driving them to a point of sale. 

“Having a website is like having your own pond. It’s easier to fish for customers captivated by your site,” said Pearl De Guzman, founder of Staffz, an online outsourcing company specializing in content and winner of last year’s AXN and GoDaddy’s reality show Project GO.

De Guzman said that investing in a business website not only serves as a virtual storefront, it also makes it easier for customers to find you amid the internet noise.

“When people search for you online, it’s your website that they’re going to see first, so it’s crucial that you invest in things like Search Engine Optimization (SEO) to help make your website come up on top of online search results. GoDaddy easily integrates this with their tools, I was amazed at how convenient that is to have SEO built right in,” she added.

Tina Lagdameo, co-owner of online healthy snack food shop My Honest Junk, says that while she integrates her business website with the use of other channels to promote her products, her business website remains the main platform where customers are directed towards.

“The website is our hero platform, where we have control over the design and experience, and the ability to manage inventory and share information about current promotions to help customers make purchases and keep them coming back,” said Lagdameo who was also one of the speakers at GoDaddy’s Make a Different Future Webinar.

Lagdameo also shared that as her business expanded, she relied on GoDaddy’s tech support, GoDaddy Guides, to help her navigate updates she was making on her business website.

Another point raised at the webinar is the importance of website security. “Cyber attackers often use automated tools and all websites are equal potential targets, no matter with how big or small the company… GoDaddy offers a variety of SSL Certificates and website security services to help small business owners protect their business website,” shared Norman Barrientos, GoDaddy Marketing Director for Southeast Asia.

“In addition, our GoDaddy Guides are trained to explain and walk customers through the different tools they need to create and maintain their websites. Often, it only takes talking them through the steps, to help build confidence in navigating the tools even if they don’t feel they are tech-savvy,” said Barrientos.

GoDaddy offers a variety of online tools for website and e-commerce portal creation including GoDaddy Websites + Marketing and GoDaddy E-Store. Launched earlier this year, GoDaddy E-Store has over 1,500 templates to choose from, as well as integrated digital marketing and security tools to support an online store.

The post GoDaddy shares why having a business website is crucial for growth appeared first on Speed Magazine.

Source: Speed Magazine PH