Villarica celebrates 67 years of service to Filipinos

Since 1954, Villarica Pawnshop has been serving Filipinos with a host of services that have evolved with the changing times and needs.

Today, the 67-year-old company is no longer just a pawnshop business. Most of its branches now offer services such as money remittance, money changer, loading station, bills payment, and auctioned jewelry store.

Because of its high appraisal rates, Villarica Pawnshop has made itself a go-to institution, especially during the pandemic, with more than 600 branches nationwide that have remained open to provide instant cash. 

According to Villarica Pawnshop Vice President for Operations Lester Villarica said, his grandmother, Paz Villarica, has always told them that the reasons for the business was to be of service to others.

“Her guiding principle, which she handed down to my father, Atty. Henry Villarica, has led us to push ourselves to create a balance of keeping the business healthy and at the same time ensure that our countrymen enjoy the best value, the greatest of benefits, and above all the best service that we can offer,” he shared. 

This has led Villarica to establish internal control policies designed to safeguard the valuables of clients while under custodianship as it continued to employ security measures beyond those required by the Bangko Sentral ng Pilipinas—all in the name of better service. 

The executive further explained that the core of the business is truly the desire to help customers get much needed funds in the most convenient way. This mission is evident in serving valued clients in a quick, convenient, and professional manner through expert valuation, reliable service, and accessible branches nationwide in order to support Filipinos in providing for families and loved ones when needed most. 

“As we foresaw the need for our Overseas Filipino Workers to have a convenient way of sending money home to loved ones and for their loved ones to receive support reliably, in 2008 we began our remittance service as a partner of Western Union. And in 2013, we launched Villarica Cash Padala, a domestic money transfer service, and in the same year, began our foreign exchange services,” he said. 

According to him, pawnshops have evolved to become quick access locations for cash especially in areas underserved by bank and financial institutions. This is also the reason why it is their vision to open more branches in major cities and towns in the Philippines, particularly in Luzon.

“As we celebrate our 67th anniversary, we will continue to provide the highest appraisal rate and the best terms and conditions to our clients in the spirit of healthy competition with other major players in the pawnshop industry, and our commitment to serve the Filipino people remain,” Villarica said. 

For more details on how best to access the services offered by Villarica, visit their website.

The post Villarica celebrates 67 years of service to Filipinos appeared first on Speed Magazine.

Source: Speed Magazine PH