Video-making and sharing app TikTok and the Department of Tourism (DOT) have collaborated on a campaign that celebrates the beauty of the country’s islands through #GandaMoPinas.
The campaign spotlights creators from around the country who will promote their region through TikTok Live and explain how each place showcases the beauty of the Philippines.
During their live sessions, each creator will share more about their province, highlighting its natural landscape, top tourist spots and activities, best cuisine, as well as local products.
Nine creators from Luzon, Visayas, and Mindanao were shortlisted by the DOT and TikTok as local representatives to participate in the campaign. These creators were each tasked to share a short video inviting their followers to watch their #GandaMoPinas live sessions on TikTok. They will then go live on TikTok for one hour each, between September 22 and 30, 2021.
Once all nine creators have completed their livestreams, a winner from each area will be named ‘TikTok Funfluencers,’ based on their number of viewers. Winners also will receive selected merchandise and support from TikTok and the DOT.
The #GandaMoPinas campaign is only the first of many planned partnerships between TikTok and various local departments in the Philippines. Through these initiatives, TikTok hopes to produce more high-quality, relevant livestream content among local creators on the platform.
Catch the #GandaMoPinas live sessions on TikTok from September 22 to 30 by downloading the app on your iOS and Android devices.
The post TikTok, DOT launch #GandaMoPinas campaign to promote the beauty of the Philippines appeared first on Speed Magazine.
Source: Speed Magazine PH
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