Long before Iron Chef, Hell’s Kitchen, The Rachel Ray Show, and Master Chef, there was Del Monte Kitchenomics. Millennials and Gen Xers probably remember this TV cooking show, where top-notch chefs and celebrities breathed life into Del Monte recipes.
Launched by Del Monte Philippines Inc. in 1984 as a consumer culinary platform, Del Monte Kitchenomics underpins the company’s vision to nourish families with everyday healthy eating through its portfolio of tomato-based sauces and condiments, along with its line of packaged pineapple, mixed fruit and ready-to-drink juices.
But before it became a TV show, Del Monte Kitchenomics started out as a direct mail-based customer relationship management program, where registered members were sent recipe cards and cooking tips. As it gained a greater following, Del Monte Kitchenomics became a cooking show. Over the years, the cooking show format has drawn the support of various celebrity culinary experts, including the likes of multi-awarded chef Jackie Ang Po, restaurateur JP Anglo, and thespians Carla Abellana and Eugene Domingo, to name a few.
In keeping with the times and cementing its footprint well into the future, Del Monte Kitchenomics keeps active in the digital space and social media. There’s also a mobile app version freely available on Google Play and Apple App Store with features that’ll solve your troubles in the kitchen—from thinking of recipes to cook, to planning your meals, to shopping for your Del Monte essentials (through Shopee and Lazada), and more.
With the mobile app, Del Monte Kitchenomics is able to connect to millennials who turn to rely on their mobile at every phase of their cooking journey.
“Del Monte Kitchenomics is a certain lifestyle for people who want to decide on what food to eat and at what budget. With it now an app, it helps you save time and money as you plan meals, make grocery lists and buy ingredients in one sitting. It has also been a legacy. As a mother, my children may not remember the gifts I have given them, but they always remember the good food mommy prepared in the kitchen for them,” said Chef Jackie.
The post Recipes and cooking inspirations from the heart to the palm of your hands appeared first on Speed Magazine.
Source: Speed Magazine PH
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